Gold number '4' balloon with kissing balloons and 'Our Anniversary Sale is almost here!' text on a white background.Gold number '4' balloon with kissing balloons and 'Our Anniversary Sale is almost here!' text on a white background.

Anniversary Sale Countdown

Our Anniversary Sale is coming!

LIP BALM SO CREAMY... WE CHANGED THE NAME TO BUTTER

Ultra-hydrating lip butters deliver a creamy, irresistible texture for the softest lips you’ll ever experience. Prepare to be obsessed >>>

Juicy lip scrubs made with real fruit

Every skincare-savvy girl knows—our all natural lip scrubs are the secret to soft, smooth, and perfectly polished lips >>>

The game-changing lip serums you’ve been waiting for

For the skincare-obsessed, our clinically proven lip serums deeply hydrate for irresistibly plump, pillowy-soft lips

ABATURE Lip butter with wooden container and 'Allure Best of Beauty' award badge on a white backgroundABATURE Lip butter with wooden container and 'Allure Best of Beauty' award badge on a white background

We Did it!

It took 9 years in development, 508 formula iterations, and 23 natural ingredients to earn Allure Magazine's coveted Best of Beauty Award in the Clean Beauty category

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