News

What does “clean” really mean when it comes to lip care? ABATURE intern Sofia shares what she’s learning about ingredients, thoughtful formulation, and why knowing what goes into the products...

Hannah was seriously considering lip filler when her internship sent her down a research rabbit hole. Here’s what she learned about filler, topical plumping, and what she ultimately chose to...

Nearly a decade ago, I spent years searching for the artist behind a watercolor I couldn't forget. Finding Sara Woodrow would shape not only the visual identity of ABATURE, but...

Not all lip scrubs are created equal. Discover why gentle sugar exfoliation works, how often to exfoliate your lips, what time of the day is best, and why a proper...

A personal love letter to intimacy, nostalgia, and modern dating—and the story behind why I created ABATURE’s Kiss Quiz to make connection feel playful, human, and safe again.

Explore the psychology behind kissing, intimacy, and connection with ABATURE’s Kiss Quiz. A research-informed, playful look at how we connect.  

Learn how vegan lip balm is formulated, including beeswax alternatives, lip anatomy insights, and clean beauty science for sustainable lip care.

Progress, Not Perfection: A Rally Cry for Indie Beauty Here’s the bottom line: no small brand can do everything. And that’s okay. Sustainability is about movement, not martyrdom. Celebrate the...

Lip Lines & Lost Volume: A Closer Look at the Biology of Aging Lips Why do lips age faster than the rest of your face? Lips are one of the most...

Why do lips chap so easily? Discover the science of lip care—and how ABATURE, the lip-care experts, keep lips healthy, hydrated, and resilient.

The Entreprenista League, a community of female founders, asks our founder about being an entrepreneur. Please share a brief introduction about yourself and your business: Hello, my name is Cinder....

Macadamia oil has high levels of palmitoleic acid, Omega 7, a fatty acid with similar structure to the most prominent fatty acid found naturally in human skin. Macadamia oil has...