Professional grade lip care

HIGHLY EFFECTIVE VITAMIN + PLANT BASED LIP SCRUBS, SERUMS, AND BALMS

NATURAL LIP BALM SO CREAMY… WE CHANGED THE NAME TO BUTTER

My lips are thirsty

FORGING A PATH IN SUSTAINABILITY

WE PACKAGE IN AMBER GLASS + CORK LIDS, BIODEGRADABLE PAPER TUBES & POUCHES, AND ALUMINUM TINS SOURCED FROM RENEWABLE RESOURCES AND MANUFACTURED WITH RESPONSIBLE PARTNERSHIPS. GLASS AND CORK ARE FOOD SAFE, FREE OF HARMFUL CHEMICALS, AND CAN SAFELY RETURN TO THE EARTH WITHOUT A DETRIMENTAL IMPACT ON OUR ECOSYSTEM. ALUMINUM IS AN INFINITELY RECYCLABLE MATERIAL. IN FACT, ABOUT 75% OF ALL ALUMINUM PRODUCED IN HISTORY IS STILL IN USE TODAY

WE HOPE OUR DILIGENCE IN ELIMINATING PLASTIC WASTE WILL SET A HIGHER STANDARD IN THE BEAUTY INDUSTRY FOR OTHERS TO FOLLOW

I like the earth and I want soft lips

EVERY INGREDIENT CLEAN

MADE WITH REAL FRUIT AND PLANT-BASED NATURAL INGREDIENTS, OUR CREAMY VEGAN LIP BUTTERS ARE PACKED WITH PROFESSIONAL-GRADE ACTIVES, COLLAGEN-BOOSTING ANTIOXIDANTS, REGENERATIVE OMEGA FATTY ACIDS, VITAMIN E, VITAMIN C, VITAMIN B, AND NATURAL MOISTURIZERS. ABSOLUTELY NO TOXINS, ANIMAL BI-PRODUCTS, OR PETROLEUM-BASED INGREDIENTS

Learn more about the science behind our formulas

CATEGORY OF ONE

IT TOOK SIX YEARS OF RESEARCH + DEVELOPMENT TO ACHIEVE A PROFESSIONAL GRADE NATURAL LIP CARE LINE. WE TIRELESSLY SEARCHED FOR THE BEST INGREDIENTS, VITAMIN RICH BOTANICALS, POWERFUL ACTIVES, AND THE HIGHEST QUALITY PLANT-BASED MOISTURIZERS. ABATURE IS THE ONLY PROFESSIONAL SKINCARE LINE FOCUSED SOLELY ON LIP CARE

Meet the Team

  • SARA WOODROW

    ART + DESIGN

  • JULIE KELLER CALLAGHAN

    LEADERSHIP TEAM

  • JAMIE LETO

    CHEMISTRY + MANUFACTURING

  • HAYLEY LEE

    DESIGN + SOURCING

  • CHARLOTTE WUESTEWALD

    MARKETING + EVENTS

  • CASEE WRIGHT

    EVENTS + PR

MEET OUR FOUNDERS

  • TORI

    DAUGHTER, ARTIST, PHILANTHROPIST, WRITER, AND ACTRESS. OUR CO-FOUNDER, TORI SCHELL, IS COMMITTED TO BEING A MEMBER OF A GENERATION OF CHANGE. SHE SPEARHEADS OUR PHILANTHROPY WORK IN PARTNERSHIP WITH GSN PLANET TO PLANT TREES IN AREAS OF THE WORLD THAT WILL MAKE THE HIGHEST IMPACT ON GLOBAL WARMING. TORI ACTIVELY SUPPORTS OUR ZERO PLASTIC PACKAGING PLATFORM IN IDEATION AND DESIGN WITH THE HOPE THAT OUR HARD WORK WILL BECOME A STANDARD IN THE BEAUTY INDUSTRY FOR OTHERS TO FOLLOW. WE’VE PROVEN EFFECTIVE ALTERNATIVES TO PLASTIC ARE POSSIBLE. TORI’S GOAL IS NOT ONLY TO REACH NET ZERO IN OUR CARBON IMPACT, BUT MAKE A POSITIVE CONTRIBUTION THROUGH SCIENCE BASED ENVIRONMENTAL PROGRAMS TO COMBAT CLIMATE CHANGE. AN INCREDIBLY GENEROUS SOUL & WISE BEYOND HER YEARS, TORI FINDS JOY IN WORKING ALONGSIDE HER MOTHER IN THIS CREATIVE ENDEAVOR.

    "My generation is inheriting an enormous responsibility and I’m stepping up to the challenge" 
    -Tori Schell

  • CINDER

    MOM, ENTREPRENEUR, TEACHER, PHOTOGRAPHER, DESIGNER, AND AUTHOR. A SERIAL ENTREPRENEUR WITH A CREATIVE SPIRIT, AND METICULOUS WORK ETHIC. CINDER HAS DEVELOPED BRANDS IN FASHION, HOME GOODS, AND BEAUTY. EDUCATED AS AN ARCHITECT, SHE APPROACHES EVERY ENDEAVOR WITH A DEMANDING LEVEL OF CRAFTSMANSHIP AND A GROWING CONCERN FOR THE PRESERVATION OF OUR NATURAL RESOURCES & THE IMPACT CONSUMERISM HAS ON OUR HEALTH.

    "We live in an equally beautiful and ugly world, full of wonder and opportunity.  My professional goals, to create beautiful things, educate children, promote equality, empower women, and preserve our natural world, are a mirror of myself.  My work is both who I am, and who I aspire to be."  
    -Cinder Trout