DAUGHTER, ARTIST, PHILANTHROPIST, WRITER, AND ACTRESS. OUR CO-FOUNDER, TORI SCHELL, IS COMMITTED TO BEING A MEMBER OF A GENERATION OF CHANGE. SHE SPEARHEADS OUR PHILANTHROPY WORK IN PARTNERSHIP WITH GSN PLANET TO PLANT TREES IN AREAS OF THE WORLD THAT WILL MAKE THE HIGHEST IMPACT ON GLOBAL WARMING. TORI ACTIVELY SUPPORTS OUR ZERO PLASTIC PACKAGING PLATFORM IN IDEATION AND DESIGN WITH THE HOPE THAT OUR HARD WORK WILL BECOME A STANDARD IN THE BEAUTY INDUSTRY FOR OTHERS TO FOLLOW. WE’VE PROVEN EFFECTIVE ALTERNATIVES TO PLASTIC ARE POSSIBLE. TORI’S GOAL IS NOT ONLY TO REACH NET ZERO IN OUR CARBON IMPACT, BUT MAKE A POSITIVE CONTRIBUTION THROUGH SCIENCE BASED ENVIRONMENTAL PROGRAMS TO COMBAT CLIMATE CHANGE. AN INCREDIBLY GENEROUS SOUL & WISE BEYOND HER YEARS, TORI FINDS JOY IN WORKING ALONGSIDE HER MOTHER IN THIS CREATIVE ENDEAVOR.

"My generation is inheriting an enormous responsibility and I’m stepping up to the challenge" 
-Tori Schell

MOM, ENTREPRENEUR, TEACHER, PHOTOGRAPHER, DESIGNER, AND AUTHOR. A SERIAL ENTREPRENEUR WITH A CREATIVE SPIRIT, AND METICULOUS WORK ETHIC. CINDER HAS DEVELOPED BRANDS IN FASHION, HOME GOODS, AND BEAUTY. EDUCATED AS AN ARCHITECT, SHE APPROACHES EVERY ENDEAVOR WITH A DEMANDING LEVEL OF CRAFTSMANSHIP AND A GROWING CONCERN FOR THE PRESERVATION OF OUR NATURAL RESOURCES & THE IMPACT CONSUMERISM HAS ON OUR HEALTH.

"We live in an equally beautiful and ugly world, full of wonder and opportunity.  My professional goals, to create beautiful things, educate children, promote equality, empower women, and preserve our natural world, are a mirror of myself.  My work is both who I am, and who I aspire to be."  
-Cinder Trout